2024 Fundraising Campaign for FUMC Denton

Pathways to Generosity

The generosity initiative for the 2024 ministry support of FUMC Denton.  

Whether it be through an annual report or stewardship campaign, non-profits seek to increase their donation base and income each year in anticipation of growth and new goals. In this example, you’ll find sample letters, brochures, email campaigns, and more — all in pursuit of getting more people than ever on FUMC Denton’s giving path.

Mockup of a Pathways to Generosity Campaign branded letter

Part One: Design

Pathways to Generosity campaign logo. It features an orange, yellow, and peach sunset behind a hill with trees, stylized to mimic stained glass.

Denton is a creative, spunky city with deep connections to music, art, and nature. With that in mind, we decided to lean into nature imagery. It was important to strike a balance between professional and classy, and fun and engaging—with the goals of re-engaging and increasing the generosity of the 65+ members of the organization AND engaging the 18-45 age range of participants who would be giving for the first time. The logo is intended to draw inspiration from stained glass and 60s/70s vintage style.

Part Two: Content & Assets

Part Three: Introduction Video

Part Four: Letters

Part Five: Stories

Part Six: Celebrate the Results!

Green, Yellow, Orange, and Peach test that reads: Pathways to Generosity Sunday. Please return your estimate of giving card. November 12 on a dark green background.

Impact Measurement:

• Increased Giving: Annual giving increased by 11%, exceeding the campaign’s target.

• Community Engagement: The campaign drew over 75 new pledges, many from first-time donors, demonstrating its effectiveness in engaging new contributors.

• Positive Feedback: Surveys and direct responses from members revealed that the stories and worship integration deeply resonated, fostering a stronger connection to the church’s mission.