2024 Fundraising Campaign for FUMC Denton
Pathways to Generosity
The generosity initiative for the 2024 ministry support of FUMC Denton.
Whether it be through an annual report or stewardship campaign, non-profits seek to increase their donation base and income each year in anticipation of growth and new goals. In this example, you’ll find sample letters, brochures, email campaigns, and more — all in pursuit of getting more people than ever on FUMC Denton’s giving path.
Part One: Design
Denton is a creative, spunky city with deep connections to music, art, and nature. With that in mind, we decided to lean into nature imagery. It was important to strike a balance between professional and classy, and fun and engaging—with the goals of re-engaging and increasing the generosity of the 65+ members of the organization AND engaging the 18-45 age range of participants who would be giving for the first time. The logo is intended to draw inspiration from stained glass and 60s/70s vintage style.
Part Two: Content & Assets
Part Three: Introduction Video
Part Four: Letters
Part Five: Stories
Part Six: Celebrate the Results!
Results coming soon!